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What is digital marketing? Definition and example
With a solid digital marketing strategy and effective execution, digital marketing can become a proactive marketing channel for attracting and engaging new customers. Below we answer the question, “What is digital marketing?” We share some examples and tips to get you started.
Definition of digital marketing
Digital marketing, or online marketing, refers to marketing activities aimed at consumers using digital channels. The definition of digital marketing includes all online marketing tactics implemented through digital channels to achieve business and marketing goals. There are many digital marketing channels, such as:
Social Media Marketing: Social media marketing helps businesses increase brand awareness, engage with customers, and drive website traffic.
Content Marketing: Content marketing helps attract, nurture, inform and entertain potential customers to gain their trust and loyalty.
Search Engine Optimization: Search Engine Optimization (SEO) increases your website’s visibility in search results, resulting in more traffic and conversions.
Email Marketing: Email marketing is one of the best ways to attract and nurture new and existing customers.
Video Marketing: Reach More US Only With YouTube. More adults 18-49 than any cable network. Video marketing is becoming an increasingly popular digital marketing channel for providing content that engages customers and ranks high on search engine pages.
Mobile Marketing: Mobile marketing includes mobile banner ads, SMS messages, push notifications, in-app ads, QR codes, etc.
Influencer Marketing: Influencer marketing involves sponsoring influencers to promote your brand and expand the reach of your product message.
Affiliate and Affiliate Marketing: Affiliate and affiliate marketing are where you contract with software or service providers to share/earn sales commissions and attract new customers.
Search Engine Marketing: Search engine marketing, such as Google pay-per-click advertising, is an online advertising model used to drive traffic to your website or sales page.
One of the significant advantages of digital marketing over traditional marketing is the ability to collect and analyze data in real-time. It enables digital marketing teams to make data-driven decisions to achieve business and marketing goals.
Advantages of digital marketing
Digital marketing is integral to any business marketing strategy for several reasons. Benefits include:
it can be easily scaled
profitable
It provides a direct line to interact with your customers
Results can be measured and analyzed quickly and transparently
Provide a way to learn from customers, markets, and other industry players.
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An example of digital marketing
Learning from digital marketing success stories is a practical way to improve your digital marketing skills. Copying and pasting other companies’ methods is not recommended, but you can combine many ideas to create your business strategy.
Below are three examples of digital marketing.
uber
Ride-hailing app Uber has disrupted the taxi industry since it launched its first ride-hailing service in 2010. Connectivity and social awareness. Connecting that message to cultural issues makes customers feel more connected to your brand.
Netflix
Online movie streaming app Netflix has expanded to 190 countries worldwide. Netflix uses Facebook, Twitter, Pinterest, YouTube, and Instagram to engage with customers on social media channels actively. The phrase “Netflix and chill” has become a popular part of global pop culture. Brands create social content that is relevant, culturally relevant, and entertaining, sometimes using surveys to collect product improvement decisions from customers.
Dollar Shave Club
Cheeky digital marketing catapulted the small shaving company into the public eye, and Unilever eventually acquired it for $1 billion in 2016.
These three brands have built globally successful companies with effective and consistent digital marketing campaigns that easily stand out from the competition. You can use these examples as inspiration to start building your digital marketing strategy.
Basics of digital marketing
Digital marketing is about using digital platforms to reach your customers. Below are some digital marketing basics to remember.
Start with research: To understand your customers, learn more about their behavior and where they hang out online.
Be intentional: Start by choosing a few platforms where your customers are most active. Instead, invest your time and resources.
